He has a distinct sound that informs his note choices and feel, but within that framework he seems capable of almost anything. It doesn’t hurt that Asato is also a monster guitarist. Asato built this following by putting up quality content, posting consistently-three times a week until his schedule made that impossible-experimenting, and studying his audience. But at 380,000+ followers, he’s like the Selena Gomez of guitar. Okay, he’s no Selena Gomez (Gomez has 128 million Instagram followers, which makes her the site’s most followed person).
The guitar world’s undisputed new media master is Brazilian native/Los Angeles transplant Mateus Asato. But if you’re savvy and ready to work, the world is your oyster. True, you need to hustle and you must be creative. Anyone with a cell phone and an Instagram account-or Facebook, or YouTube, or whatever-has more opportunities now. But it also opened doors and leveled the playing field. It made bad fashion choices from 40 years ago easy to find.
It destroyed the old ways of making money. The internet didn’t ruin music, but it sure changed the rules.